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About Us

Our Story

Our story begins on a Megabus trip from Washington D.C. to NYC when founder, Bukky Ojeifo decided to follow her passion for hair and her purpose to work with and be of service to teenage girls who may be facing the same struggles and insecurities  around their hair that she often faced when she was a teenager.

She thought to herself " If I knew then, what I know now about my hair, I would have made better choices" 


So on that bus trip, HairOnPurpose was born in hopes of becoming an empowering place for girls to unapologetically learn all about their hair, a safe place for girls to discuss social topics that impact them everyday and a powerful place to become a change agent in their communities.


We are  #HairOnPurpose  

In everything we do, we do it with Love. Passion, Purpose and great Hair.

Meet Our Board

Bukky Ojeifo
Founder, Executive Director

"The Walking Exclamation Point" 

Based in New York City, Bukky Ojeifo is a beauty entrepreneur that has emerged as a dynamic force in the hair and empowerment industry and has been featured on several publications such as ESSENCE, Teen Vogue, Buzzfeed, HelloBeautiful and many more!   

"The Editor In Chief"

Khalia Harrison hails from the Mecca of Fashion, New York City! Raised in the Bronx she has always had a special love and infinity for the beauty and fashion world! As she matriculated through the prestigious, Hampton University she recognized her passion for serving the community and being an advocate for change.

Khalia Harrison
Secretary, Board of Directors
Whitney Hopkins
President, Board of Directors

"The Super Glue"

Based in DC, Whitney Strong is a founding Board of Director and has served since 2015. She is  passionate about building self-esteem and confidence in young girls and HairOnPurpose provides a grounded foundation and clear goal of combating this issue through one of the most-

talked about visual vehicles on a woman’s body – her hair.

"The Mastermind"

Shaquana Joseph
Board of Director

Shaquana is a Senior Client Service Manager at Twitter by day.  Her love for data and innovation combined with the knowledge of media drew her into the advertising tech space.  The desire to solve problems has kept her here.


In conjunction with her interest in tech, Shaquana is a champion for inclusion, diversity, and community outreach.  Previously serving as the Global Co-lead for AOL’s Black Employee Resource Group B.O.L.D, she is determined to develop a culture across advertising that embraces all perspectives.


Outside of the office you can find her on a plane as she is an avid traveler or in the kitchen testing a new recipe

The Advisory Council

Micheal Skolnik
Civil Rights Activist
Entreprenuer, The SOZE Agency 
Marcos F. Murillo
Manager, Strategy & Operations
Nubia Murray
Global Marketing Manager
McDonald's Corporation
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